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On-Demand Webinar: Re-Imagining SDoH Innovation in the Wake of COVID-19

Jerry Jones, Director of Community Health,

Blue Cross and Blue Shield of Kansas City

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In the wake of COVID-19, an increased demand for social services has made connecting members to resources more important than ever before. Health plans must now re-imagine SDoH intervention strategies to support the overall health and well-being of their members.

In this webinar, Jerry Jones, Director of Community Health at Blue Cross Blue Shield of Kansas City, highlights SDoH initiatives in the Kansas City area related to the COVID-19 pandemic. In this webinar, you’ll learn about:

  • How Blue Cross Blue Shield of Kansas City is developing relationships with community partners to inform intervention strategies, like creating a COVID-19 community fund and partnerships with hotel chains to develop a COVID-19 safe discharge and housing strategy
  • How to leverage networks of social service providers to meet community needs and how an SDoH platform helps coordinate and scale these efforts
  • The future of Blue Cross Blue Shield of Kansas City’s strategies to support SDoH locally

Meet the speaker: Jerry Jones

Jerry Jones is the Director of Community Health at Blue Cross and Blue Shield of Kansas City (Blue KC). In his current role, leads the Community Health team as they blaze a new way for how payers work with patients and providers to address health inequity and the social determinants of health in our communities. His team is driving social innovation by enabling medical providers to communicate with and make referrals directly to community-based organizations to address non-clinical barriers to healthcare.

Outside of Blue KC, Jerry serves on the board of the Accelerated Schools of Overland Park, an organization that works with students and their families to provide a unique learning experience to maximize individual success. He’s also on the board for the Hyde Park Neighborhood Association and the Missouri Budget Project.

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